React to customer testimonials conversationally, doubtlessly appearing out reviews. Your Instagram audience desires to know product evolution and the applied sciences used. Reels account for 20% of Instagram person time, in accordance with Mark Zuckerberg. Tell the story of your hard work with Instagram Reels by displaying behind-the-scenes footage of the tools and technology behind your small business.
Nor does it need to be a tiresome process or reserved for brands with large artistic teams. In this definitive guide, we’ll present you how to create stop-scrolling Reels in just four easy steps and reveal one of the best method to save heaps of Reels and manage them. We can now derive the worth of the product through its craftsmanship, a value the model knows, however one we might not immediately acknowledge. Once you resolve if a music is popular — and upward trending — you’ll find a way to then reserve it for when you’re able to bring your Reel to life. The filters for Reels are much like Instagram Stories and heaps of of these effects crossover between each video formats.
You can do the identical by brainstorming unique settings on your stock, whether or not it’s a picnic featuring your handmade baskets or a holiday celebration together with your custom décor. Dance trends have been a staple on Instagram Reels, and while they could not suit everybody, they may be a hit when accomplished proper. This kind of Reel helps potential purchasers see the value you deliver. In the Reel below, Alexis Gaines uses a time-lapse to capture the totally different services she supplies. Adjust your technique primarily based on what works finest for your viewers. Even small touches, like utilizing trending font kinds or visible cuts, can significantly enhance your Reel’s visibility.
Keep in mind, downloading your reel won’t save any music you added from the Instagram music library. You can also use a reel you see as a template by tapping Template by… If you’re trying to step up your Reels sport without triggering copyright strikes, I’d quietly recommend preserving a library of music like Grum’sone in your back pocket.
Include pertinent hashtags inside character limits to succeed in applicable audiences. Instagram reels ideas, like following a business owner or group member via their workday, create relatability and construct belief along with your viewers. You can now create and schedule artistic reels from one display, with no further steps.
For example, when you only in the near past traveled someplace as a enterprise or have some pictures from a job you simply completed, you’ll have the ability to mix all of these photographs into one video. Each time you utilize music, your Reel gets uncovered to that specific song’s tag. Khris Steven is a content marketer and the founder of Khrisdigital.
Learn how to effectively manage your Instagram filter assortment for a streamlined workflow and quicker interaction with the app. Between its transitions and audio capabilities, LumaFusion is used by numerous professional video editors and producers. LumaFusion is a robust multitrack video editor with advanced layering capabilities in audio, video, and pictures. Clips embrace pop-up effects, animated stickers, and totally different music tracks to regulate and match along with your Reels. Previously, you’d should guess clip lengths required to sync with a selected audio track, and manually regulate your clips. And with Instagram Reels Templates, you presumably can quickly copy clip timings of an present Reel — saving you tons of time and effort.
CapCut is probably certainly one of the hottest video enhancing apps for creating professional-looking Instagram Reels templates. It provides templates optimized for Instagram’s vertical format, full with pre-set transitions, results, and text animations. Known for its intuitive interface and powerful editing capabilities, CapCut allows each newbies and experienced creators to produce polished Reels.
Adding music to your Instagram Reels enterprise account may be a nice way to draw a larger viewers and enhance engagement with your small business. Music is an integral a half of our lives and the identical holds true for social media. In reality, research have proven that music can help to create a sense of connection and trigger a optimistic emotional response from viewers. Encouraging your audience to create reels showcasing your products or model is a proven approach to increase brand consciousness and attain. It not solely reveals the love and support your customers have for your model but in addition creates a way of neighborhood among them. Moreover, it makes your prospects your evangelist, promoting your brand to their followers.
Additionally, we recommend cross-platform promotion to assist your Instagram posts reach a wider viewers. Instagram Reels are a model new method to share your life on social media entertainingly and engagingly. They are full-screen, vertical clips made up of audio and visual results that can be turned on or off as you see match. They shall be featured on the user’s feed and within the explore part.
But creativity doesn’t always thrive underneath these conditions, and the very last thing you want is to feel stuck. That’s why we’ve launched new features that encourage experimentation without the stress. Here’s a glance back in any respect the most recent modifications and how you can make essentially the most of them in your reels.
This will work completely and assist generate tons of messages or posts with great content that might be saved as inspiration. The key to success on Instagram is to be in contact with the tendencies. You can do this by following what individuals are talking about and integrating your business into those conversations. Scroll by way of your Instagram Reels feed lengthy enough and you can see some.
However, there is a lot of mystery and myths surrounding the IG Reels algorithm — a lot in order that Instagram creator accounts addressed this a lot in their very own Reels final 12 months. Show off your desk setup, cellular work equipment, or aesthetic nook. These get high engagement because individuals love group and creativity. From sketches to last products, present your course of step by step.
This device can drive higher engagement, boost your visibility, and might even convert to gross sales. Start with a mix of quick and long Reels, analyze the outcomes, and refine your approach. And if you need expert assist, consider partnering with an search engine optimization firm like Praesto Marketing to amplify your social media and digital strategy. Now that you’ve obtained these evergreen Instagram Reels ideas in your pocket, it’s time to hit “record” and create content that doesn’t simply captivate, however delivers actual results. Every business has its myths and misconceptions, and Reels are the proper method to set the report straight.
Book a 30-minute assembly with The BLU Group’s CEO, Tony Roberts, to debate your corporation, objectives, and past marketing efforts. Gain recent insights and practical recommendation to uncover progress alternatives and refine your strategy. A CTA may be used to encourage your viewers to look at more of your content, comply with your web page, or click a hyperlink in your bio. The first few seconds of your Reel are instrumental in determining whether a viewer will maintain watching your Reel or swipe away to one thing new. To maintain your viewers hooked, your Reel needs to get to the point as rapidly as attainable and open with something concise, interesting, and even just visually appealing. Try to make it instantly obvious what your Instagram Reel is about to keep your target audience engaged.
Having a transparent goal and message is necessary to create an efficient Instagram Reel. Consider your target market and what they would find attention-grabbing or useful. Use visually appealing graphics, music, and captions to seize their attention and keep them engaged. Be creative and genuine, and showcase your model character. Don’t neglect to incorporate a call-to-action to encourage your viewers to take action, corresponding to visiting your web site or following your account.
Ask open-ended questions in your captions to ask conversation and use your remark part as a chance to show your brand’s persona. Regular posting retains you visible and helps Instagram’s algorithm recognize your account as energetic and relevant. When your viewers instantly understands what your video is about, they’re more likely to keep engaged till the end. Think of each Reel as one constructing block in your broader content material technique. Audio is certainly one of the strongest ways to extend visibility. Reels that use trending or relevant sounds typically appear extra prominently on Explore and the Reels tab.
Both the Meta Business Suite and the Instagram app let you schedule Instagram Reels for free. Always check your scheduled Reels are of the highest attainable high quality after they’ve been uploaded. Social media managers can sometimes overlook high quality in favor of quantity – just make sure your Reels are consistently hitting the mark.
It can tap into the impulsive buying choices of the customers effortlessly. Lush Cosmetics has made its model stand out from the competitors through the use of UGC as an Instagram publish. The content material is well conceptualised and academic, makings the views stop and interact with what’s current. Balmain caters to luxurious fashion and makes use of Reels to uniquely showcase the whole different aspect of the model. Ready to familiarize yourself with utilizing Instagram Reels in your business?
Because lots of Instagram users watch videos without sound, incorporating on-screen textual content and captions has become essential. To enhance accessibility and engagement, use on-screen text and captions in your Reels. Instagram’s closed caption sticker can routinely generate subtitles, making your content material extra inclusive.
We love and use Invideo practically every single day to create video content material for our totally different social media channels. Over time, this builds a suggestions loop of data that helps you improve overall content high quality, increase engagement, and scale what works. Trial Reels permit small businesses to experiment with different messaging, visuals, or CTAs without harming their engagement rates.
When you add closed captions to your reels, like how-to tips or product demos, viewers can follow along even with out audio. You can join for RecurPost and start with a 14-day free trial. This is probably one of the best Instagram Reels Ideas, and posting them on social media, with an option of social media bulk scheduling utilizing RecurPost. With scheduled tweets, you could also tweet your Instagram reels. Tap into viral content material by utilizing trending audio clips, remixing memes, or reacting to niche-relevant pop culture moments. Use green display results to insert your self into trending scenes whereas maintaining your brand’s distinctive perspective for authenticity.
If you are part of a inventive staff, introduce your followers to your squad members and allow them to know what you are all about. This is a good way to construct rapport and get people thinking about your work. With small companies it always nice to see who’s involved and supporting you behind the scenes.
With modifying and creation instruments changing into increasingly more accessible, UGC can be simply as high-quality because the content material created by those who do that for a residing. It’s a great way to bring your viewers closer, as a outcome of it shows that you just care. Remember, Reels don’t have to be severe, and the most successful content on the planet of social leisure tends to be light-hearted and cheeky. This is your opportunity to be artistic and film fun videos that folks will love. Fans of short-form video love authenticity, and this is a chance so that you just can humanize your model and type a larger emotional connection along with your audience. Many manufacturers are succeeding with employee participation in Reels, which exhibits a facet to your brand that audiences may not see in your Instagram feed or web site.
If you publish a Reel to a public account, some other Instagram consumer will be ready to create their own Reel using that audio track. As a enterprise, it’s essential to remain in front of your prospects where they’re, not where we want them to be. And with one billion month-to-month energetic users, you’ll find a way to bet that a good portion of your customers are on Instagram. Getting hundreds of performs on Reels feels nice, but likes do not pay hire. If you’re tired of being “IG famous” but broke, you are in the right place. I’m breaking down precisely how Instagram Reels monetization works in 2025—from official packages to the technique I use to triple my creator revenue.
Instead, it’ll only show within the reels tab placement, reducing engagement and limiting discovery potential. Reels on the explore page discovery help you reach non-followers. For example, automotive brands can showcase check drives, supporting a strong automotive marketing strategy.
Apart from these, it is expected that the platform will roll out enhanced in-app video editing tools and insights. N particular, brief format videos and Instagram Reels took off final yr. So many users are jumping on board because of the most important spike in neighborhood growth that the viral content material provides. For reels, metrics related to the number of performs, saves, likes, shares, and accounts reached might be included for the creator’s convenience. To ensure better attain, you presumably can check one of the best time to submit Instagram reels so that it reaches a wider audience.
Everything you have to discover, appeal to, and have interaction clients on social, throughout groups and areas. With Publish, you’ll now be ready to share the drafts with colleagues, get people’s opinions, and schedule the publication of your Reels, all from within the identical module. So, give your viewers an opportunity to see relatable content reflecting who you may be as a brand, your beliefs, and what you stand for as a company. This doesn’t require a lot effort; just a collection of fast clips might be enough to get folks enthusiastic about what’s developing. Audio matters, so be certain to have a good sound quality – and maybe attempt to incorporate well-liked music where it makes sense.
Whether you’re knowledgeable photographer or just somebody who likes to take pictures, Instagram is a good way to share your work with others. After all, you need your reel to be participating and entertaining, but you also don’t desire it to be too similar to everyone else’s. That’s why it is essential to discover a stability between actuality and expectation when creating your Instagram reel. Keep your viewers in thoughts and try to develop an idea that might be very relatable to get maximum engagement. You want them to be say”Oh yeah, me too” and the comments will roll in.
With over 10 years of expertise within the wild world of SaaS, Melissa cares about building great model tales and driving neighborhood engagement via participating content. Off the clock, she enjoys lengthy walks and a pint in a cozy nation pub. The greatest content material for Instagram Reels is brief, witty, and visually participating content material that shares a easy idea the audience can understand instantly.
Instagram Reels offers a singular format for creating and sharing quick, participating movies that may capture the essence of your brand in mere seconds. Instagram reels let customers create fun, interactive quick movies. The feature launched in 50 nations and changed the explore page icon with a reels tab placement for discovery. Instagram analytics help observe engagement metrics in stories and posts, displaying real-time outcomes.
By incorporating trending reels templates into your content strategy, you can leverage the algorithm’s desire for present tendencies whereas sustaining your unique brand voice. The key is to identify trending templates early and put your individual artistic spin on them earlier than they become oversaturated. Instagram Reels are short-form movies that allow businesses to create partaking content and reach a wider viewers on the platform. They are a nice way to showcase your services or products, reveal your expertise, and connect with your viewers in a enjoyable and interactive means. Using Instagram Reels, you presumably can increase your model consciousness and engagement and drive extra traffic to your website or physical retailer.
Using in style music, hashtags, or challenges not solely makes your content material extra relatable but additionally boosts its visibility. This heightened engagement builds stronger relationships together with your viewers and encourages them to interact along with your model frequently. You don’t must be a video skilled to create Reels that captivate your audience and deliver real results.
Think of Instagram Reels as a means of making fun and stylish videos utilizing visual results, music, velocity, and different built-in creative instruments. It provides content material creators the liberty – like a blank verify – to go all out and produce one thing really magnificent. This blog publish offers 25 easy Instagram Reels concepts tailored for enterprise owners in 2025, designed to reinforce your social media technique and boost your brand awareness. A product showcase reel is a concise and visually participating video that highlights the features and uses of your best-selling merchandise, set to relevant or fashionable music for added attraction.
It is necessary nonetheless to test and measure the performance of your Reels regularly to regulate your strategy accordingly. Now, one of the best ways to determine what is trending is to browse through the Reels homepage on Instagram. Check out what most of the top-ranking videos are using, and select something that fits your brand and content material. For occasion, in case you are a meals channel, doing the latest dance challenges won’t do you any good. So, be fairly sure to choose something that aligns along with your brand.
Use Reels to point out your audience how to prepare for the perfect shot and what really goes on behind the lens. This is an efficient way to craft fresh content and drive connection. Crafting unique, revolutionary short-form videos can be difficult, but you don’t should shoulder the burden alone. Here at Plann, we’ve spent years studying the means to create Reels that make an impression throughout a spread of industries and niches.
Real interplay and getting closer to your organization objectives are the primary goals. You can see the results of your efforts by analyzing the proper metrics. This effort can result in elevated model consciousness and more folks visiting your retailer. You can determine which reels are performing the best through the use of Instagram Insights and analytics tools. Buying a easy tripod or a hoop mild can actually improve how your videos look.
There are plenty of audio clips to choose from here and you’ll edit the music to fit with the length of your video or you’ll have the ability to add your personal audio clip as a substitute. You can create a Reel by opening the Instagram Stories digital camera menu and selecting the Reels option by click on the model new icon. On the left-hand aspect of the display is a vertical menu displaying choices for audio, speed, results, and timer. Turn a buyer review into a video using text overlays or feature a happy client speaking on digicam. Show the unboxing of your product — clean visuals, close-up photographs, and satisfying packaging sounds create an appealing and genuine expertise that builds pleasure and belief. Record your creative process and pace it as a lot as match inside 15–30 seconds.
A reel is a video up to ninety seconds long, much like a Tik Tok fashion video, that’s often overlaid with music or audio. You also can add a location, tag products, add as a lot as three matters, and toggle “Recommend on Facebook” to extend your attain. So, when you have a public account, customers can create Reels along with your audio by choosing “Use Audio” from your Reel.
All that new viewership occurs organically with out the cost of an costly promoting campaign. In this guide, we’ll cowl why Instagram Reels are worth your time and funding, and how you can bake them into your social media strategy to grow your Instagram following. While Instagram is joyful whenever you use the resources they created to enhance your Reels, please keep away from oversaturating, especially relating to the textual content.
And if you place an advert on Instagram, you know that the people seeing it are both your followers or people in your social network. This increases the likelihood that folks will interact together with your adverts and can present a better return on funding. Finally, you ought to use Instagram Reels to publish advertisements in a spot you understand your audience will see them. This can be a good way to diversify your advertising beyond Google advertisements or e-mail advertising. Of course, you must be careful about doing this, so that you don’t come across as salesy.
This highlights the artistic options brands need to create influencer ads on Reels. This quick-cut slideshow highlights how to create a simple but fashionable Reel with little more than buyer photographs. Featuring followers in your content material not only serves as a approach to present your customers love but in addition encourages much more @mentions in the future. Fashion Reels like this spotlight how manufacturers can squeeze a lot out of a short-form video. Consider that Reels can be utilized alongside other types of content material on Instagram. You don’t have to look hard to search out brands cross-posting Reels to their Instagram Stories or In-Feed Posts.
You may threat damaging your brand by posting an incompatible Instagram Reel in response to a trending subject. Research trending challenges before you take part to ensure they’re acceptable on your company and can attract your audience. In conclusion, Instagram reels for brand growth is a robust tool, and as a business, you have to capitalise on its vast user base and engagement potential.
Sharing updates in reels tab placement drives visibility past just followers. Instagram Reels are short video segments (usually between 15 to ninety seconds long) that can be added as Stories, posts, and even on an unbiased tab of Reels in one’s profile. Take a have a glance at this influencer showing off a “changing outfits” development that originated on TikTok. Fashion and magnificence manufacturers and businesses can simply use challenges like this to indicate off their own outfits, shoes or accessories. While Instagram offers many in-app instruments, taking your visual branding a step further could make your Reels really stand out.
You’ll want to enroll to the platform and link your Instagram account. The software is perfect for overseeing all your Instagram content alongside along with your content across other channels and features a calendar, scheduling functions, and rather more. The third choice is to use instruments like Brandwatch to handle your Instagram account and schedule Reels on a much more versatile platform. It’s one of the best ways to stay consistent, save time on content creation and gain visibility on multiple platforms. The humanization of manufacturers has turn out to be paramount in advertising efforts.
See how 200 tech brands structure, scale, and measure artistic in our latest report. On average, Instagram Reels receive sixteen,153 views per submit, far exceeding the typical reach of standard photograph posts, which common solely around 198 views. Reels achieve an average reach fee twice as excessive as other formats, surpassing Carousels (14.45%), Images (13.14%), and Instagram Stories. Log in to entry your present Falcon merchandise and knowledge through the login menu on the highest right of the page.New customer? You’ll discover the previous Falcon merchandise underneath ‘Social Media Management’ should you go to ‘Our Suite’ in the navigation.
Product launches are all about creating buzz, and Instagram Reels are good for that. Whether you’re exhibiting off a new merchandise or teasing a full collection, Reels grab consideration fast. If you’ve got multiple merchandise or variations, try the “This or That” format—Instagram’s personal recommendation!
You also can tag individuals if you’re doing a creator collaboration, add a partnership label for influencer advertising, rename your audio, etc. Add audio, stickers, text, and special results to your Instagram Reel. These are the native video modifying options within the app, but you can also use third-party software program. This makes sharing information on Instagram that showcase your worth to your viewers extra important than ever.
Hungry diners are scrolling, double-tapping, and ordering on a whim, all because of 15-second videos that showcase scorching entrees and behind-the-scenes restaurant magic. Short-form video isn’t simply trending, it’s reshaping how creators construct income streams. Instagram Reels has moved beyond likes and shares to turn into a critical participant in the creator economy. With audiences favoring bite-sized formats, Reels now offers creators more than attain, it opens doors to actual, platform-driven incomes alternatives. Reels are a fast andconvenient way to interact the audience and to ship the message. Users cancreate / dub a video with any audio, edit them and add a number of effects beforesharing the reels.
The world release of a brand new social media platform is exciting, especially when it’s got a giant name social brand behind it! That’s the case with Instagram Reels, a new short type video-sharing social media feature that was just lately rolled out in 50 countries worldwide. Don’t just submit reels randomly if you want to boost engagement on Instagram. Find out when your target users are most energetic and schedule your posting accordingly. Catching your target audience once they scroll is a surefire approach to improve engagement and improve your brand’s attain.
Even accounts with 50k-45M followers have seen a significant drop in reached followers—from 95,600 in 2022 to simply 23,913 in 2024. But if you would like larger engagement, carousels are still the best choice. Publishing and media lead with a zero.0252% engagement price, while health and wellness have the bottom at zero.0053%. Reels aren’t simply growing—they’re shaping Instagram’s future. 38.5% of all Instagram posts are Reels, making them extra in style than carousels. Reels are played over a hundred and forty billion occasions a day throughout Instagram and Facebook.
Please share this weblog submit with other small business house owners and help them improve their Instagram attain. Find out precisely what to submit with 35 high-impact content material concepts and caption templates – constructed for women growing an actual enterprise with restricted time and big targets. Since this can be a time to create memories, brands can create festive-specific Reels to engage their audience and even increase upon their existing fanbase.
Usually, most business owners just publish a reel, which may be good enough, however they do not appear to be connected to anything, only a one-off factor. ➡️ Even if the audience doesn’t work together together with your content, your watch time is a important indicator of your account development. For digital marketers and influencers, social media management is often a problem as there are completely different algorithms adopted by each social media. So, having an in-depth data of social media is obligatory. To acquire information, it is recommended to pursue a certification course for Digital Marketing and Social media management.
When recording a Reel, you can stop, change your body, and start recording again. In the editing section, you presumably can move around these clips and reduce them so they circulate together seamlessly. If you’re recording your self or creating a timelapse video for your Instagram Reel, you can add a timer for whenever you want the app to start out recording.
They get a special place in your profile, and they are simply accessible to users via a separate tab on the home feed navigation bar. Train your viewers to anticipate Reels from you on certain days. Instagram Reels don’t have to be overproduced, however they do have to feel polished and intentional. Sloppy visuals or awkward cuts are an immediate ick to viewers. This additionally helps with clarity, accessibility, and keeping consideration through to the tip. Just like TikTok, the right audio can make or break your Reel’s efficiency.
Instagram Reels obtain twice as many impressions as other submit types, significantly outperforming carousels and static pictures. You’ve accomplished your share of experiments by showcasing your product on Stories. Plus, you bought all these creative instruments to make it even more enjoyable and engaging. While these are all useful tools, you don’t necessarily want to use all of them to qualify your video as a Reel. Reels videos take up your entire cellphone screen, leading to a extra immersive experience for people watching. This means users are extra likely to give your content material their full and undivided attention.
If your Instagram account is a business, you need to try to create Reels that make you look skilled and match your model imagery. Discover a wide selection of Instagram Reels enhancing ideas and tips, from basic video effects to advanced techniques. Get access to 300 social media templates that generated tens of millions of views. Just free social media templates that may save you hours of design work, delivered to your inbox. The high quality of your video and audio considerably impacts viewer perception and engagement.
It’s time to show those vertical videos into vertical stacks of cash. This is one factor many people fail at, and it’s the rationale why some Reels don’t generate as a lot content as they should. If your content and products are impressive, you can be certain that they’ll patronize and promote your brand online and thru word-of-mouth. By creating artistic and authentic Reel content, you spark a fire of interest in the hearts of your audience, and consequently, they go forward to take a look at your web page. If there’s something that excites prospects and first-timers, it’s access to unique content. Informative content material positively influences customers’ buying selections, so you must ish them out.
Instagram Reels are an excellent method to spread the word about gross sales, offers, discounts, and special presents. Make positive your promotional content material is participating and not overly commercial. The hottest Instagram Reels include “Learn from Khaby,” “One word – happiness,” “Who stated three blind mice can’t
This side-by-side product Reel solutions shoppers’ questions in a matter of seconds. Whether you’re already excited about The Homecurl or are seeing it for the primary time, this video earns your curiosity. This exhibits how Reels can reach folks at multiple levels of the customer journey. In our evaluation of 30,000 influencer posts, we discovered that Reels are probably the most requested kind of content by CPG brands heading into 2025. Check out these Reels examples and advertisements to get impressed to stage up your personal social video technique. Showing your face in an Instagram Reel can humanize your small business.
Sprout Social simplifies this additional with a centralized workflow for drafting, approving and scheduling Instagram Reels and other posts. Team members can collaborate on, evaluate and approve social content, ensuring it’s aligned together with your model earlier than it goes stay. If you’re like most marketing groups, you’ve discovered that Reels are your ticket to growing on Instagram. But if you’re posting your videos manually throughout the day, you’re doing it the onerous means. Crop your video, add trending sounds from the built-in library, insert text and even improve the original audio. There’s a timeline editor at the backside to make modifying and syncing audio simpler.
Instagram has a selection of music features, together with the flexibility to add music to your feed posts, stories, reels, and even search for music by lyrics. Using well-liked and current music in your business’s Instagram web page can be a great way to maintain your content recent, engaging, and related to your audience. Currently, music selections are limited for Instagram enterprise accounts (aargh!). If you want your music choice to resonate together with your viewers, like a Biebs bop or T-Swift’s newest hit, then we’ve the right suggestions for you! Check out three ways you’ll find a way to begin using licensed music on Instagram right now. Reaching and fascinating your audience is central to your Instagram advertising strategy, and the Reels format is perfect for this.
Hence, regardless of the trade you cater to, there’s a huge creative gross sales alternative waiting for you with Instagram Reels. Taggbox users can supercharge their social feeds with fashionable Instagram Reels. They can acquire the Instagram Reels by checking the “Only Instagram Reels” possibility and use Hashtags or Handles to fetch the participating Instagram Reels in their Social Feed.